Marketing teams
A shared AI agent for marketers shipping a campaign
Vrittara lets a marketing team plan and ship a campaign with one shared AI agent. The agent drafts the core message, a dated channel plan and the copy for each channel in the open, anyone can redirect it, and every product claim must be substantiated before approval.
The problem with a dozen private drafts
Campaigns involve product marketing, content, design, legal and channel owners. When each writes with their own AI assistant, the message drifts, claims go unchecked, and the launch plan lives in five different documents.
How the team ships the campaign together
Start from Ship a campaign with the goal, the audience and the launch date. The agent keeps to one audience and one message, and marks any claim not supported by the workspace as needing substantiation. When two reviewers pull the copy in opposite directions, the session holds and asks instead of blending them.
Ship a campaign
Message, channels, calendar and copy for one audience.
Before anyone can approve the result, a reviewer confirms:
- Every product claim is substantiated
- Brand names, trademarks and legal lines were checked
- Dates and channels were confirmed with their owners
More on shared agents
Common questions
- Can the agent make product claims we cannot back up?
- The campaign playbook requires every product claim to be supported by something in the workspace, and a reviewer must confirm claims are substantiated before approval.
- What if the team disagrees on the direction?
- Conflicting directions hold the session before its next step and show both side by side, so the team picks one rather than getting a compromise nobody asked for.